Some Men Find the Pen to Be as Effective as the Sword
I've been in several discussions about the "why" behind the popularity of Steve Harvey's book, Act Like a Lady, Think Like a Man. One person said that it was because he had a good publicist, while others just marveled that the book has taken off as it as.
I try not to hate, but I have to admit that while I am happy for his success, I wondered about the white, leather-bound special edition that they were touting around Mother's Day. Is this really gift for your mom? The mom who has everything...except a man? Or is Mother's Day one of those occasions when you give gifts to women in general? Mind you if I had a book out, I suppose I'd squeeze every single money-making opportunity I could out of it...well, maybe I'd say no to the 3-D, pop-up, comic version that acts as a flotation device.
In any case, I was looking at his high ranking on the bestseller list in the newspaper (sometimes I still read it the old-fashioned way--on paper) and my eye wandered over to my bookshelf where I saw another very popular dating advice book that had a male (co)author: He's Just Not That Into You.
And I thought, maybe that is it! Women go crazy for dating advice from men because they figure that men are the experts on their own kind. Just as kids will pay attention when someone other than their parent tells them the same thing that their parents have said, maybe women don't want advice from other women or their close friends and relatives. Getting counsel from a stranger who is unconnected to you might make it seem more objective...Somehow I don't think that it would work in reverse: men would not go crazy for an advice book about women written by a woman. (Although, you never know: I was got an earful of male dating angst this past weekend as two twenty-something who sat a few feet away from me at an outdoor cafe went over their confusion and sex lives in great detail).