Religious Recession?

From Express:

"The U.S. religious marketplace is extremely volatile, with nearly half of American adults leaving the faith tradition of their upbringing to either switch allegiances of abandon religious affiliation altogether..."

I know these days churches talk about marketing and there is a push for them to be more business-like, but stock market language really cannot be applied to everything.

Spirituality isn't a commodity you can buy, sell, and trade.